Frank Catalano is a marketing, brand and product strategist. Frank has worked with a wide variety of companies, primarily in education technology and digital learning. He is also an industry analyst, author and veteran media commentator.
Frank has developed creative and practical strategies for new initiatives on both a retained and interim-executive basis. His Intrinsic Strategy consultancy clients have included Apple, Pearson, McGraw-Hill, MetaMetrics, Corbis, Rick Steves’ Europe Through the Back Door and the Toy Industry Association. He’s currently Chief Marketing Officer for Professional Examination Service (ProExam), a not-for-profit professional credentialing services and assessment organization.
Frank Catalano’s latest analysis and speaking on technology and education:
- Kindle Fire HDX: the business person’s frenemy The Fire HDX is great for the individual road warrior, but the enterprise-friendly features are still a fingers-crossed work in progress. (GeekWire)
- It’s time to kill the password — before it kills us Confusing rules, multiple screens, and many accounts, sites and apps means the password as we know it has overstayed its welcome. (GeekWire)
- When technology — and time — overtake research The progress of tech has begun to make some questions on a well-known, long-term psychological research study obsolete. (GeekWire)
- The geek/nerd divide: This time, it’s personal Thick black glasses, too-short long pants and obsessive intelligence can make one either geek or nerd — or both. (GeekWire)
- Tech happens: When tablets and schools don’t mix A cautionary tale and two lessons for edtech promoters based on tablet troubles in Los Angeles and North Carolina. (GeekWire)
- EdNET 2013: Privacy goes very public Common threads at a major education industry conference were privacy and digital disconnects. (EdSurge)
- The Web: a generation old, a link unexpected Hypertext plus multimedia are taken for granted in web browsers now, but faced strong skepticism 20 years ago when “graphical” NCSA Mosaic was released. (GeekWire)
- Life’s a pitch: the other reasons startups do competitions The exposure’s great, but startups at SXSW V2V found less-obvious benefits. (GeekWire)
- Tips for pitching your edtech startup From a closed-door rehearsal at SXSW V2V, advice gleaned from coaches to real-life startups. (EdSurge)
Advice and insights
Frank Catalano’s blog includes posts on marketing and branding strategy as well as summaries of, and links to, his tech and edtech writing. His analysis and commentary about tech’s effect on consumers and education appears in his GeekWire column, in contributions to the NPR/KQED education news site MindShift and the edtech news site EdSurge and, historically, on the tech news site TechFlash.
Frank Catalano is a frequent public speaker, known for his engaging, witty and thoughtful style. He last spoke on the Catbird Seat session at EdNET 2013 in Denver in September, and is on the Advisory Board of SXSW V2V and SXSWedu.
He emceed the Software and Information Industry Association’s CODiE Awards for education technology in San Francisco in May, spoke at the closing “Remaking the Page in the New-Media Age” session at the Content in Context conference in Washington, DC in June, and moderated the session, “From Legacy to Uncertainty: the Digital Future of the Major ‘Textbook’ Publishers” at the SXSWedu 2013 conference.
He keynoted the BbWorld Transact 2012 conference and the Education Industry Association’s 2011 EDVentures conference, and spoke at MIT Enterprise Forum’s Obstacles and Opportunities for Entrepreneurs in Education, the Software and Information Industry Association’s Ed Tech Industry Summit and EdNET 2012.
Follow @FrankCatalano on Twitter for updates on interesting education and crossover consumer technology.