Frank Catalano is a marketing, brand and product strategist. Frank has worked with a wide variety of companies, primarily in education technology and digital learning. He is also an industry analyst, author and veteran media commentator.
Frank has developed creative and practical strategies for new initiatives on both a retained project and interim-executive basis. His Intrinsic Strategy consultancy clients have included Professional Examination Service, Apple, Pearson, McGraw-Hill, MetaMetrics, Corbis, Rick Steves’ Europe Through the Back Door and the Toy Industry Association.
Frank Catalano’s latest analysis and speaking on technology and education:
- Generational blindness: Is sexism in tech forever? Over a generation, what progress have women in tech made since the pre-dot-com days? (GeekWire)
- Digital badges need mass to matter Smart digital graphics to represent skills, knowledge or accomplishments are making inroads in education, but not all are alike. (EdSurge)
- Challenge accepted: My attempt to take an entire business trip without touching paper Or, the Geek’s Guide to Paperless Travel (and snowstorm recovery). (GeekWire)
- Learn to code? No: Learn a real language Programming languages, useful as they are, shouldn’t equate to world languages in schools. (GeekWire)
- The weakest link in data privacy is, well, you For Data Privacy Day, unpacking three safeguards — security, privacy and practice — and the role of fallible humans. (GeekWire)
- 2″ x 3.5″ evolution: Business cards reflect our tech Tracking the changes in communications technology through seven business cards over four decades. (GeekWire)
- Four tech terms to forget in ’14 If, as the ad says, “people judge you by the words you use,” avoid these four tech terms that have been mangled into meaninglessness. (GeekWire)
- A re-start, reflection, and five recommendations As I return to independent consulting in 2014, five lessons I’ve learned crossing the executive/consultant divide three times.
- Favorite tech things: 3 products this reviewer actually chose to buy In a 2013 of cool gadgets and devices, these are three on which I spent my own money and recommend. (GeekWire)
- 2014 Outlook: Stop the hype and hysteria On the cheerleaders, paranoids and dogmatists at the extremes who are skewing or poisoning the education technology debate. (EdSurge)
- The secret to getting Amazon’s best customer service It’s not email. It’s not phone. And even if it doesn’t fully solve the original problem, you may at least feel better about the experience. (GeekWire)
- Kindle Fire HDX: the business person’s frenemy The Fire HDX is great for the individual road warrior, but the enterprise-friendly features are still a fingers-crossed work in progress. (GeekWire)
- It’s time to kill the password — before it kills us Confusing rules, multiple screens, and many accounts, sites and apps means the password as we know it has overstayed its welcome. (GeekWire)
- When technology — and time — overtake research The progress of tech has begun to make some questions on a well-known, long-term psychological research study obsolete. (GeekWire)
Advice and insights
Frank Catalano’s blog includes posts on marketing and branding strategy as well as summaries of, and links to, his tech and edtech writing. His analysis and commentary about tech’s effect on consumers and education appears:
- in his GeekWire column,
- in contributions to the NPR/KQED education news site MindShift,
- on the edtech news site EdSurge and, historically,
- on the tech news site TechFlash.
He is on the Advisory Board of SXSWedu and served on the Advisory Board for the inaugural SXSWV2V.
Frank Catalano is a frequent public speaker, known for his engaging, witty and thoughtful style. Upcoming:
- Mar 2-5, at ATP’s Innovations in Testing conference in Scottsdale, AZ, in a look at how digital credentials displayed as Open Badges are part of the evolving education and workforce environments. “The Impact of Digitization in the Education and Certification/Licensure Credentialing Markets,” with Sunny Lee (Mozilla Foundation), Matthew Pittinsky (Parchment), and Bob Block (Professional Examination Service).
- May 12-14, at the Software and Information Industry Association’s Education Industry Summit in San Francisco, as emcee of the annual CODiE Awards.
- Jun 2-4, at the Association of American Publishers preK-12 Learning Group’s Content in Context conference in Washington, D.C., as the interviewer for the opening keynote session.
Recent speaking engagements:
- Analyst at EdNET 2013 and EdNET 2012 on the closing Catbird Seat sessions
- Speaker at 2013 American Board of Nursing Specialties and Institute for Credentialing Excellence conferences on digital credentials
- Moderator of closing session, “Remaking the Page in the New-Media Age” at the 2013 Content in Context conference
- Emcee of the Software and Information Industry Association’s 2013 CODiE Awards for education technology
- Moderator of “From Legacy to Uncertainty: the Digital Future of the Major ‘Textbook’ Publishers” at SXSWedu 2013
- Speaker and moderator for MIT Enterprise Forum’s Obstacles and Opportunities for Entrepreneurs in Education
- Speaker at the Software and Information Industry Association’s 2012 Ed Tech Industry Summit
- Keynote for the BbWorld Transact 2012 conference
- Keynote for the Education Industry Association’s 2011 EDVentures conference
Follow @FrankCatalano on Twitter for updates on interesting education and crossover consumer technology.