Frank Catalano is a marketing and business strategy consultant for companies with digital learning initiatives in both the education and consumer technology markets. He is also an industry analyst, professional speaker and author.
Frank has provided creative and practical advice, and developed related strategies, for new initiatives on both a retained project and interim-executive basis. His Intrinsic Strategy consultancy clients have included Professional Examination Service, Apple, Pearson, McGraw-Hill, MetaMetrics, Corbis, Rick Steves’ Europe Through the Back Door and the Toy Industry Association.
Frank Catalano’s latest analysis and writing on technology in and out of education. On general tech and topics:
- A re-start, reflection, and five recommendations As I return to independent consulting in 2014, five lessons I’ve learned crossing the executive/consultant divide three times.
- Digitally clueless: Why I finally canceled the Seattle Times Shifting from newspaper to “new media” is more than cutting-and-pasting journalism. (GeekWire)
- How the Seattle Public Library is helping authors overcome the Internet’s big lie A new eBook initiative takes on the web’s attention gap. (GeekWire)
- Facebook, you are dead to me … for now Privacy? Psychological experiments? No, I quit Facebook because it’s not kept its core promise. (GeekWire)
- I see dead words: Terminology that technology has left behind From “cc:” to “slide,” our language is full of junk DNA equivalents. (GeekWire)
- It was 20 years ago (almost) today Marking two decades as a tech columnist by re-posting, and reflecting on, my first regular column from May 11, 1994.
On digital learning and education technology:
- The unruly playground: free OER and paid digital materials The two kinds of digital edu resources would like to play together nicely, but they don’t know how. (EdSurge)
- An open letter to wannabe edtech entrepreneurs: Welcome to the crowd Before jumping into the hot tub with the cool kids, beware the bubble. (GeekWire)
- An opinionated field guide to industry education conferences SXSWedu. CiC. SIIA. GSV. EdNET. How does an entrepreneur or teacher navigate? (EdSurge)
- Student data: Moving past transparent to tangible Transparency in education data storage, connections and mining is great, but to be trusted, the uses need to be tangible. (EdSurge)
- Amazon’s rising edtech play Amazon’s strategy for the Kindle in education may more Kindle Reading App and less Kindle Fire tablet. (EdSurge)
- Digital badges need mass to matter Smart digital graphics to represent skills, knowledge or accomplishments are making inroads in education, but not all are alike. (EdSurge)
- We don’t need no … Wait. Maybe we do Pros and cons of adopting Open Badges in edtech products and platforms. (EdNET)
Advice and insights
Frank Catalano’s blog includes posts on marketing and branding strategy as well as summaries of, and links to, his tech and edtech writing. His analysis and commentary about tech’s effect on consumers and education appears:
- in his GeekWire column,
- in contributions to the NPR/KQED education news site MindShift,
- on the edtech news site EdSurge and, historically,
- on the tech news site TechFlash.
He is on the Advisory Board of SXSWedu and served on the Advisory Board for the inaugural SXSWV2V.
Frank Catalano is a frequent public speaker, known for his engaging, witty and thoughtful style. In 2014:
- Mar 2-5, at ATP’s Innovations in Testing conference in Scottsdale, AZ, in a session about how digital credentials displayed as Open Badges are part of the evolving education and workforce environments (audio).
- Apr 15-17, at the Acer Education Advisory Council meeting in San Jose, CA, on how data in education have moved from being isolated, to connected, to active.
- May 12-14, at the Software and Information Industry Association’s Education Industry Summit in San Francisco, as host of the annual CODiE Awards (video).
- Jun 2-4, at the Association of American Publishers preK-12 Learning Group’s Content in Context conference in Washington, D.C., as part of the opening keynote session on open educational resources: the good, the bad and the reality (audio).
- Sep 28-30, at EdNET 2014 in Baltimore, MD, as part of the closing Catbird Seat analyst session.
Recent speaking engagements:
- Analyst at EdNET 2013 and EdNET 2012 on the closing Catbird Seat sessions
- Speaker at 2013 American Board of Nursing Specialties and Institute for Credentialing Excellence conferences on digital credentials
- Moderator of closing session, “Remaking the Page in the New-Media Age” at the 2013 Content in Context conference
- Emcee of the Software and Information Industry Association’s 2013 CODiE Awards for education technology
- Moderator of “From Legacy to Uncertainty: the Digital Future of the Major ‘Textbook’ Publishers” at SXSWedu 2013
- Speaker and moderator for MIT Enterprise Forum’s Obstacles and Opportunities for Entrepreneurs in Education
- Speaker at the Software and Information Industry Association’s 2012 Ed Tech Industry Summit
- Keynote for the BbWorld Transact 2012 conference
- Keynote for the Education Industry Association’s 2011 EDVentures conference
Follow @FrankCatalano on Twitter for updates on interesting education and crossover consumer technology.