Frank Catalano is a marketing, brand and product strategist. Frank has worked with a wide variety of companies in his Intrinsic Strategy consultancy (no longer taking new clients), primarily in education technology and digital learning.
Frank has developed creative and practical strategies for new initiatives on both a retained and interim-executive basis. Clients have included Apple, Pearson, McGraw-Hill, MetaMetrics, Corbis, Rick Steves’ Europe Through the Back Door and the Toy Industry Association. He’s currently Chief Marketing Officer for Professional Examination Service (ProExam), a not-for-profit professional credentialing services and assessment organization.
Frank Catalano’s latest analysis and speaking on technology and education:
- 5 steps to prepare a geek child for college Tips you or your offspring can use at any time to sharpen the realization that college is not an end in itself, but a means to an end. (GeekWire)
- The future of news, as viewed from 1993: What we got right, and very wrong What news pros prognosticated just before the web browser became real, 20 years ago — and how it turned out. (GeekWire)
- The Geek’s Guide to International Travel Five steps to traveling globally with less paper and more apps, based on ten days’ personal experience of going smartphone. (GeekWire)
- Bill Gates at SXSWedu: the future of education is data The nerdy subtext to Gates’ keynote remarks were seen throughout the education conference. (GeekWire)
- Starting a makerspace in school: tips from the experts Schools interested in the Maker Movement can learn from the experiences — of libraries. (NPR/KQED MindShift)
- Paper trumps tech at national library conference Despite cool tech infiltrating some libraries, the ALA exhibits are still about lots of paper. (GeekWire)
- Closing the gap between educators and entrepreneurs How to avoid disconnects that can hamper the efforts “edupreneurs” are making. (NPR/KQED MindShift)
- Hey, disrupt this! Five tech terms to banish in 2013 It’s time for tech to clean up its language and avoid these five abused, overused or misused words. (GeekWire)
- Obstacles and opportunities for entrepreneurs in education What basics should edtech startups know? A companion paper to the MIT Enterprise Forum event. (MITEF Northwest)
- Potent alphabet soup: how SLI, LR and LRMI will shape education technology content How new digital plumbing is important to both established education companies and startups. (EdSurge)
Advice and insights
Frank Catalano’s blog includes posts on marketing and branding strategy as well as summaries of, and links to, his tech and edtech writing. His analysis and commentary about tech’s effect on consumers and education appears in his GeekWire column, in contributions to the NPR/KQED education news site MindShift, in occasional work for the edtech news site EdSurge and, historically, on the tech news site TechFlash.
Frank Catalano is a frequent public speaker, known for his engaging, witty and occasionally thoughtful style. He will next speak on the Catbird Seat session at EdNET 2013 in Denver on September 24, and is on the Advisory Board of SXSW V2V (Vision to Venture) this August. He emceed the Software and Information Industry Association’s CODiE Awards for education technology in San Francisco on May 6, spoke at the closing “Remaking the Page in the New-Media Age” session at the Content in Context conference in Washington, DC on June 4, and moderated the session, “From Legacy to Uncertainty: the Digital Future of the Major ‘Textbook’ Publishers” at the SXSWedu 2013 conference.
He keynoted the BbWorld Transact 2012 conference and the Education Industry Association’s 2011 EDVentures conference, and spoke at MIT Enterprise Forum’s Obstacles and Opportunities for Entrepreneurs in Education, the Software and Information Industry Association’s Ed Tech Industry Summit and EdNET 2012.
Follow @FrankCatalano on Twitter for updates on interesting education and crossover consumer technology.