Catalano’s got a brand-new blog
So what is this thing called blog?
Unlike some other blogs with which I’ve been involved going back to nearly the turn of the century, I have no illusions about readership or longevity of this effort. This is, out of the gate, a limited edition.
I’ve learned a lot of practical lessons about marketing: how it must align with business goals, how to introduce and balance branding where marketing has only been about sales support before, and how to make sure the initial intent survives what can be endless rounds of internal review. Everything from doing good competitive analysis, to choosing a new name, to tightly integrating strategic and tactical plans.
And over the next few months I’ll share what I’ve learned here in a manner unusual for a consultant: free of charge. (I’ll also provide asides on what I’m doing peripherally professionally, and observations on the marketing of others. Plus, I’ll continue experimenting with WordPress, beyond the earlier test posts.)
If you happen to find this blog, I hope you find it interesting and, more importantly, useful.