Marketing myths explored in Bellevue

I’m doing something I don’t normally do — giving a talk about marketing strategy. Specifically, about marketing myths in a down economy. I’ve seen a number of companies do things in a downturn that might make sense on the short-term surface, but which can undermine their long-term prospects.

I’ll outline five of these myths, highlight reality and offer some practical tips in a talk at the Bellevue Chamber of Commerce Business Lunch on Wednesday, August 19. If you’re in the area of Puget Sound’s Eastside, you can find out more in the events section of the Bellevue Chamber of Commerce site.

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