http://intrinsicstrategy.com/2010/12/if-i-only-had-100-marketing-dollars/ Marketing strategy essentials & tech insights Fri, 18 Jan 2013 20:03:44 +0000 hourly 1 http://wordpress.org/?v=3.5.1 http://intrinsicstrategy.com/2010/12/if-i-only-had-100-marketing-dollars/comment-page-1/#comment-30325 Frank Catalano Sat, 17 Dec 2011 14:40:40 +0000 http://intrinsicstrategy.com/?p=707#comment-30325 John, I have mixed feelings about PPC. For some products and services (aimed at individual teachers and direct-to-parent) that kind of advertising could be very valuable, but less so for products sold at the district level. There are others with far more experience in PPC than I, but it definitely should be considered in the mix as an “it depends” tactic.

]]> http://intrinsicstrategy.com/2010/12/if-i-only-had-100-marketing-dollars/comment-page-1/#comment-29686 John Campbell Fri, 09 Dec 2011 22:42:08 +0000 http://intrinsicstrategy.com/?p=707#comment-29686 Good article Frank. Sometime you should share your views on PPC. That is an often discussed aspect of marketing in K-12 ed tech.

]]> http://intrinsicstrategy.com/2010/12/if-i-only-had-100-marketing-dollars/comment-page-1/#comment-1503 ann watson Wed, 05 Jan 2011 18:51:12 +0000 http://intrinsicstrategy.com/?p=707#comment-1503 Very well said Frank. I would say you are pretty much right on the money.

]]>