How car dealers embrace, and erode, the web

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Remember how the web was going to increase transparency in pricing for everything? Well, now those who have been made transparent are learning how to fight back.

Over at GeekWire, I compare two car buying experiences: one from 2000, one from last month. In the intervening dozen years, it’s clear some dealerships have found the weak points in the process for car purchases that originate on the web and are exploiting them.

Read “How car dealers embrace, and erode, the web” at GeekWire.

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