Facebook, you are dead to me

GeekWirenewIt’s done. After eight years, I’m off Facebook.

It’s not a move I made lightly. It has nothing to do with Facebook’s ongoing privacy challenges, or a recently reported (and admitted) psychological experiment that toyed with what Facebook users see to determine if the display could affect emotions. None of that.

I dropped Facebook, as I explain on GeekWire, because it simply ceased keeping a core promise: that it would let me easily and quickly see what my friends and family were doing in my News Feed, in a straightforward, full, reverse chronological way.

FacebookDeactivate3I actually waited 24 hours after the column appeared before deactivating my Facebook account. The process was simple, and I made sure I took a step that’s a good idea for anyone to take (whether you leave Facebook or not): archiving all my Facebook uploads. You can find how to do that under Settings: General on your Facebook profile; it’s “Download a copy of your Facebook data” on the bottom of the main screen.

Facebook may be making boatloads of money. But if reaction to my column on Twitter and GeekWire is any indication, it’s not because people are ecstatically happy with what Facebook has to offer. It’s because they don’t think they have a choice because of Facebook’s extreme “network effect” reach and lock on that network of family and friends.

Read, “Facebook, you are dead to me … for now,” at GeekWire.

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One Response to “Facebook, you are dead to me”

  1. Jennifer Blackburn Says:

    Thought you’d be interested…. Brands that feel that have given up on Facebook and its algorithm change have a new defense, you should check it out. (https://attentive.ly) – specific targeting, without the algorithm hurdles.