Intrinsic Strategy

Intrinsic Strategy provides hands-on consulting and insight for effective marketing and business strategy.

Frank Catalano works with technology-related companies in education, consumer and other markets with a focus on practical strategies for approaching customers and creatively determining how to successfully do what hasn’t been done before.

Clients have included Pearson, Apple, McGraw-Hill, MetaMetrics, Boxer Learning, Corbis, iCopyright, PC Data and the Toy Industry Association. Projects range from reality checks and brainstorming sessions to long-term interim executive assignments and active board participation.

Frank Catalano, principal, is an executive and author. He began consulting in 1992 and is a well-known strategist and analyst. Frank also spent four years as senior vice president of marketing for education technology and publishing company Pearson’s U.S. testing and school businesses, providing leadership in branding and marketing strategy as well as acting as an internal consultant for its businesses on marketing best practices.

He is a sought-after public speaker and has co-authored two of the “Dummies” books on marketing, has hundreds of published essays, columns and articles, and is a veteran media commentator on technology and marketing trends. A full biography is available here, and his technology and marketing writing archive is at frankcatalano.com.